MSNBC’s key 9 p.m. ET primetime weeknight slot has been mired in a ratings slump considering that “The Rachel Maddow” display shifted to a when-for every-week structure, in accordance to Nielsen information.
Given that the start out of the month, the remaining-leaning network has aired “MSNBC Prime” in the essential time slot 4 nights for every week – with its star anchor Maddow having the reins to host her exhibit only on Mondays.
That change has coincided with a downturn in MSNBC’s primetime ratings – specifically among the viewers in a key advertising and marketing demographic. “MSNBC Prime” has averaged about 1.2 million viewers since its debut on May possibly 3, down from the 1.7 million viewers Maddow averaged on her demonstrate ahead of the shift to a once-for every-7 days broadcast.
Between grown ups aged 25-54, a critical section for advertisers, “MSNBC Primary is averaging just 114,000 viewers per night. That range is a 47% decrease from Maddow’s regular of 214,000 prior to the transform.
Maddow’s once-per-7 days demonstrate has averaged about 2 million viewers given that May well 2, according to Nielsen facts.
Regardless of the downturn, MSNBC’s rankings in the 9 p.m. hour have outpaced these of its major still left-leaning rival CNN, which has lacked a permanent host in the very same time slot because anchor Chris Cuomo’s abrupt firing in December.
MSNBC has additional than doubled CNN’s viewership on nights when Maddow’s show does not air – with CNN averaging 572,000 total viewers from Tuesday by way of Friday throughout the time period of Could 2 to 22.
Meanwhile, Fox News’ “Hannity” has remained the rankings chief in the 9 p.m. hour, outpacing “MSNBC Prime” in the crucial marketing demo by 252% given that the show’s debut.
Fox News was first to report on the downturn in MSNBC’s ratings for the crucial timeslot.
Maddow, who earns around $30 million per yr beneath her current agreement with MSNBC, took a weeks-very long hiatus earlier this year.
When saying the program in late January, the longtime anchor claimed she would be dedicating time to other tasks, which includes an forthcoming film adaptation of her podcast “Bag Gentleman,” which chronicles the downfall of disgraced Vice President Spiro Agnew in the early 1970s.
“This has been in the operates for a even though now, but it appears to be like it is going to occur,” Maddow stated at the time. “I am super psyched about it and I am heading to take a very little little bit of time off from this show to go aid with the motion picture and also to get the job done on some other factors that I have cooking with NBC suitable now, which includes a new podcast.”
In April, Maddow unveiled the shift to the one particular-per-week broadcast structure.
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