In advancing its motivation to strengthening youth engagement, deepening athletics advancement and endorsing abilities, Leadway, the foremost monetary companies company, has entered into a sponsorship settlement with Sporting Lagos Soccer Club, a debutant in the Nigerian Countrywide League (NNL).
The year-extended sponsorship with the growing Lagos-based football club, which includes delighting the followers on match times, aligns with the company’s philosophy of contributing to person progress, in particular the youths, advertising and marketing community articles, and bolstering economic advancement in its quick group, the nation, and Africa at significant.
Commenting on this initiative, Group Main Internet marketing Officer, Leadway Holdings, Mr. Olusakin Labeodan, stated that the sponsorship is in line with the brand’s company aim of strategically producing value by harnessing the skills and potentials of persons by way of aid to an organisation aimed at advancing life and endorsing economic progress.
“We are delighted to spouse with the Sporting Lagos FC team to change the deal with of athletics in Nigeria. The influence and significance of athletics, in particular football, to the Nigerian youth is beyond the peripheral. Athletics have grow to be a system for youth to specific, interact, incubate and produce their talents. It is both of those an enjoyment and a platform for id and opportunity and an integral portion of socio-financial progression. It is in the light and being familiar with of the essential function that sporting activities participate in in pivoting skills towards lifetime-switching emancipation that is the driver and main of this sponsorship.
“As the most populous nation in Africa with about 65 for every cent of the populace staying youth, with about 13.9 million unemployed as of 2022, it is suitable that each individual socially dependable organisation encourages and companions with will cause tilted at offering a platform for youths to unbox and unleash their abilities. We are optimistic that this partnership will steer the discovery of additional Nigerian superstars, motivate youth participation and bolster sporting activities progress in Nigeria.
Sporting Lagos Football Club is the brainchild of Shola Akinlade, Co-Founder/CEO of Paystack, Nigeria’s main online payment platform and a wholly-owned subsidiary of Stripe. Sporting Lagos is a community work to construct one thing enduring that generates opportunities for tens of millions of younger Nigerians.
The crew at this time plays in the Nigeria Countrywide League (NNL) and is seeking promotion to the initial division of Nigerian specialist football.
Prior to this sponsorship, Leadway has been associated in supporting youth participation in several sporting things to do these kinds of as garden and desk tennis, basketball, biking and athletics, operating with credible organisations this kind of as Ikoyi Club and Cycology to mention but a several.
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