Ford to pay states $19.2M over false advertising claims

Ford Motor will pay back $19.2 million to solve allegations it falsely marketed genuine-world gas financial system and payload potential for some hybrids and pickup trucks, the Iowa Lawyer General’s Business reported Tuesday.

The multi-point out settlement covers 2013–2014 C-Max hybrids and 2011–2014 Super Duty pickups. In 2013, Ford lowered the marketed gas overall economy scores on its C-Max hybrid by up to 7 miles for each gallon and sent checks to entrepreneurs of $550 to make up the variance in gasoline expenditures.

“For a long time, Ford advertised extraordinary gasoline overall economy and payload capability for its autos and trucks,” Iowa Legal professional Basic Tom Miller said. “Unfortunately, these figures have been not dependent in fact, leaving shoppers with vehicles that did not meet up with their criteria.”

The settlement, with 40 states and the District of Columbia, prohibits Ford from generating fake or misleading advertising statements about the estimated gas economic system or payload potential of a new motor automobile. Ford did not acknowledge wrongdoing as portion of the settlement. Ford did not quickly reply to a ask for for comment.

Ford dealership
Ford did not admit wrongdoing as section of the settlement.
AP

Ford misrepresented the length customers could travel on a single tank of gas, asserted driving model would not impact vehicles’ actual-earth fuel economic climate and claimed top-quality true-entire world fuel economic climate compared to other hybrids, Acting New Jersey Lawyer Basic Matthew Platkin stated.

Platkin said Ford ran misleading commercials called the “Hybrid Games” that were being narrated like an Olympic activity that depicted the Ford C-Max outperforming the Toyota Prius in a series of movies.

The states allege that Ford used a misleading methodology for reclaiming the “Best in Class” payload capability after other vans experienced surpassed Ford.

 Ford C-Max Hybrid
Ford was accused of functioning misleading adverts that depicted the Ford C-Max, earlier mentioned, outperforming the Toyota Prius.

“In calculating the highest payload capacity of its cars, the investigation identified, Ford employed a truck configuration it did not actually intend to promote to particular person consumers – one particular that omitted these normal products as the spare wheel, tire and jack, radio, and centre console (which was replaced by a mini-console),” Platkin explained.

As a outcome, “Ford was able to increase supplemental lbs to the most advertisable payload capability of its Tremendous Duty truck — just ample for Ford to reclaim the title of ‘Best-in-Class’ for payload.”

Ford to pay states $19.2M over false advertising claims

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