On Monday, the Tough Rock Hotel New York opened at the northeast tip of Situations Sq., the newest substantial resort manufacturer to open in the area due to the fact the commencing of the pandemic.
The freshly constructed slender glass tower opened its doorways at 159 W. 48th St., bringing 446 rooms and a new live-celebration venue to the Theater District. Area rates will get started at $475 per night time.
Fittingly, the city’s very first Difficult Rock Lodge and a sister home to the longstanding Challenging Rock Cafe on Broadway (there’s one more cafe at Yankee Stadium) stands on Songs Row, the stretch alongside 48th Road when packed with recording studios and instrument, sheet songs and equipment suppliers that fed the city’s new music scene.
As each a model nod and homage to the locale, the function house, dubbed merely the Location on Tunes Row, was custom made-constructed to present tunes, comedy and other are living leisure.
“We seemed at dozens of websites all over the metropolis and this definitely is the excellent match,” Jim Allen, chairman of Challenging Rock Worldwide and CEO of Seminole Gaming, mentioned of the place. “There is the organization facet of Midtown on just one side and Periods Square on the other. This is really enjoyable for us.”
The tunes-motivated Challenging Rock model began in London in the 1980s with the Hard Rock Cafe on Park Lane, and it grew into an international model with 253 qualities.
Alongside with the venue, the resort properties RT60 rooftop bar and lounge on the 34th ground.
“Because we were being building a brand name-new setting up, we had the skill to build an remarkable indoor-out of doors house with a canopy,” claimed Allen. “We spent a great deal of dollars on building the DJ booth and the seem method to generate an extremely lounge location.”
Also on web site, NYY Steak carries on Challenging Rock’s partnership with the New York Yankees, including a third site — Yankee stadium and Coconut Creek, Florida, residence a single each and every — for steak and seafood, moreover a change from audio memorabilia to athletics.
The brand’s signature breakfast-by-evening meal Periods restaurant and bar on the key level has a 3-tale atrium, open-air terrace and a grand staircase. Acoustic musical performances are prepared there. Consistent Grind, a cafe for tea, coffee, pastries and a relaxed bite, completes the foodstuff offerings.
The eye-catching 36-story composition also goes down 80 feet under ground level.
“There’s shut to 40 feet ceiling height of usable room. It has a balcony the total factor is outstanding,” Allen included of the subterranean space, which houses the Venue. “It has an underground, speakeasy kind of vibe.”
Guest rooms and suites element a warm design, with caramel and royal blue highlights, and floor-to-ceiling home windows. The Rock Star Suite on the 36th floor is a glam bi-stage glass-enclosed penthouse with a 1,600-sq.-foot terrace and immediate obtain to the rooftop bar.
“This is the highest-amount suite,” explained Allen. “It is designed to also function as an celebration house for product or service launches and that form of detail.”
Model-large bells and whistles consist of Crosley turntables and Fender guitars delivered on ask for. But the Hard Rock heart is its notable new music memorabilia, the most significant private assortment in the entire world, with about 86,000 pieces.
“The Tough Rock of the ’80s and ’90s was additional simplistic,” claimed Allen. “They basically used memorabilia to the partitions. Now it is additional a museum-top quality presentation, with record and the story guiding just about every piece and the artist.”
At the Challenging Rock Hotel New York, significant-scale iconic photographs of Hendrix and Bowie line the partitions, and New York’s tunes scene is honored by touchstones these kinds of as Joey Ramone’s leather jacket, Lady Gaga’s silver patent leather boots and handwritten lyrics for John Lennon’s 1972 ode to his adopted dwelling, “New York Metropolis.”
“With New York’s crucial place in musical historical past, we wanted to make anything exclusive,” added Allen. “We constantly look at geographical spot and the artists who labored in the area, and then layer in world acts.”
Allen thinks New Yorkers will love the resort, specifically the Location, as a lot as lodge friends.
“When I walked into the Location for the initially time, it was however raw concrete at that place,” he recalled, “and I always say check your moi at the doorway, but I was extremely assured that we experienced developed a excellent location. I just stated, ‘We bought it!’”
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