We have a seesaw struggle in New York sporting activities discuss radio afternoon push.
Following getting rid of the fall quarter to ESPN’s “The Michael Kay Show” with Kay, Peter Rosenberg and Don La Greca, WFAN’s “Carton & Roberts” with Craig Carton and Evan Roberts has received the wintertime e-book of the January to March quarter.
From 3:00 to 6:30 p.m., the time period of time when equally exhibits overlap, ESPN bought a 4.5 percent viewers share and WFAN 5.7 % amongst adult men 25-54, the demographic for which sports converse radio advertisers concentrate on.
ESPN finished seventh in the market in this time slot, while WFAN concluded with a tie for next.
These figures are calculated by Nielsen, and incorporate both terrestrial radio and streaming.
This final result is not altogether surprising, as WFAN won the fight for the initial two months of the e book. For the relaxation of the day, WFAN conquer ESPN by an even even bigger margin.
Most notably, “Boomer and Gio” with Boomer Esiason and Gregg Giannotti completed first in the current market with a 10.8 % share.
Throughout that 6:00-10:00 p.m. time slot, ESPN New York airs “DiPietro & Rothenberg” with Rick DiPietro and Dave Rothenberg for the first two hours and “Keyshawn, JWill & Max” with Keyshawn Johnson, Jay Williams and Max Kellerman for the ultimate two. ESPN got a 2.1-% share and is tied for 17th in the market in the course of that period of time.
The numbers are superior for ESPN if you just count from 5:00-8:00 am, when it is all area with “DiPietro & Rothenberg.” For the duration of their present, they have a 2.9-per cent share and are in a tie for 10th in the sector.
WFAN is owned by Audacy and ESPN New York by Good Karma Brands.
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